The seven key elements noted here are simple and effective reminders of what it takes to beat the odds and create a project that truly is rewarding not just for you but for each and every single visitor.
- The Dream - Vision for the Idea
- A suitable Site Location
- Theme, Story, And Entertainment Value
- Visitor Friendly Operating Standards
- Compatible Financial Partners
- Planning and Execution Discipline
- Experienced Management
Achieving Destination Status
To achieve Maximum Potential within the leisure and entertainment industry, the three most critical development factors are Content, Configuration, Comforts.
Content - story is everything. A good story adds to the sense of adventure, fantasy and imagination for the visitor. But it must also be presented properly. There must be a logical order to the sequences. Each scene must be in context to the next. People want to be prepared for what to expect. But unlike movies or books, visitors do not want a surprise ending to their leisure experience.
The appeal of any leisure activity is also heightened by creating strong entertainment value, it is a three dimensional presentation. It is sights, sounds, tastes, colors and textures. This requires a focused attention to detail. All of these elements must work together in a harmonious relationship, with no contradictions and none of the elements competing with each other.
Configuration - an efficient layout. It means creating an invisible itinerary for the visitors to enable them to discover, explore and enjoy all the elements and features of the attraction effortlessly. It provides the optimum exposure of all elements and for quality control of the visitor experience by creating moods, atmosphere and visual icons that draw visitors to the next element. As a result, visitors feel that they have received great value for their time and money.
Comforts - a "people friendly" atmosphere. This atmosphere is created through operating standards and amenities that reflect a respect for people. Visitor services, policies, practices and procedures, as well as a high level of personal service all contribute to creating a comfortable, positive environment that leads to extending the length of stay and, therefore, visitor spending, positive word of mouth advertising and repeat visitation.
To achieve Enterainment Destination Status, the components must be bundled into a multi-dimensional experience package. It must be presented as a unique, must see/must do attraction with a strong story and character and an appealing, diverse program. By carefully integrating all the components into the experience and, thereby creating an invisible itinerary and people friendly environment for the visitor, the destination achieves a strong critical entertainment mass, so that the visitor perceives a high return for the money and time spent.
The benefit of Entertainment Destination Status is that it allows the attraction to perform above the market segment norms. It also creates a synergistic market model that penetrates deeper into each market segment and extends the market reach of the attraction.
The LEDO team has been invlolved in developing successful leisure destinations for over 30 years. Call us to help you with yours.
Next Generation of Educational Attractions
How will educational attractions continue to successfully capture the public’s imagination in today’s information age and the coming of the Experience Economy?
The successful, new generation educational attractions will bring together the educational core of a museum, the hands-on visitor interaction of today’s state-of-the-art science centers, the immersion aspects and service focus of a theme park, the emotional engagement of theater and the commercial aspects of retail to create a new, unique form of educational entertainment.
Educational Attractions must find ways to successfully compete with themed attractions for paying customers, donors and investors. At the same time, they must uphold their mission, integrity and reputation for accuracy and educational value. This new, market driven model has the following characteristics:
- It is organized around a central, unifying theme, in contrast to a collection of similar exhibits.
- It is an "immersion experience" that places the visitor in an environment - a special time and place - rather than an exhibit gallery.
- It becomes an adventure that tells the truth.
- It places history, science, or the arts in a relevant and meaningful context rather than abstract categories.
- It takes advantage of peoples\\' need for social interaction, using role playing and adventures to reinforce and personalize the educational experience.
- It utilizes proven entertainment concepts to convey the educational story.
- It is managed as a "for profit" business